Remarketing gone crazy

Here are some fine examples of bad remarketing. Giffgaff As a happy customer with several SIM cards, I don’t need another. Remarket me a top up, a phone, anything but a SIM card. Wrong: targeting visitors who logged on with products they are bound to have. Better: showcase optional products or services to people who log in Gumtree I’m selling a car, I don’t need to see 3 cars for sale. Unless for comparison purposes, but I did that when creating the ad. Wrong: target visitors who searched for a type of car, regardless of status. Better: target free ads with paid options/upgrades.   In short, there are so many pitfalls with remarketing, but there are also many ways to avoid them. Try setting exclusions, or frequency-capping the number of times an ad is shown to one user. There’s a great resource on remarketing...