Always Segment!

Custom or advanced segments give you the real insights within Analytics.  Off the shelf reports are fair starting points, but every business is unique, so one of the key building blocks for good GA are segments. For instance, image how better the insights will be from the Landing Page Report if you segment by Demographics and/or device… Or picture the power of a segment that refines your E-Commerce goals by Traffic Source! As always, the GA Gallery is a great repository of segments that can be adapted to you particular...

“Because I don’t like them”

So it’s Liam’s birthday party. Someone asks “Why are there no girls here?” Liam “Because I don’t like girls.” And everyone went...

Grammatically Ambivalent

I love the way kids are ambivalent. They can happily tell you one thing in one breath, then the oppositie in the next. So I’m asking Liam about his Afterschool afternoon, and what he had to eat. “Cheese sandwich. But it had cucumbers on it. So I asked the dinner lady to take it off.” What did she say? “Nothing. She said ‘Just eat it'”. And: Liam: “There were other kids there in uniforms like mine.” Me: “So they were in red sweaters?” “Yes. They were...