I’m a big fan of a focused PPC campaign. Focused on conversions. Here’s are some tips to achieve that.
- Always remember that the beauty of Adwords PPC over other channels is that you are reaching potential customers at the exact point at which they are making a decision to buy a product like yours. Or at least starting to think about it.
- Always use negative keywords. Review the Search Terms used to show your ads. What keywords are being used that do NOT relate to your product? You’ll probably be surprised at keywords that slip in that lead to keyword combinations that bear no relation to your product. Lose them.
- Always look at your keyword Quality Score. Regardless of the impact it might have on your bids, it’s such a good indicator of the relevance of a particular keyword to your campaign (and landing page). If the QS is 5 or below, do something: lose the keyword, or work it into your page somehow – Page Title, body of the page, just somewhere it can be seen by the system. If the keyword doesn’t match the page, people aren’t going to convert, let alone click.
- Utilise Sitelink Extensions – they’re such a good way to enhance the ad. For free.
You can find more PPC tips at YourSEOConsultant.info